The VBG Group is characterised by a down-to-earth, strong corporate culture, which is summarised in the company’s shared values. We call these values Keystones.

Our Keystones are Overall view, Business orientation, Professionalism and Teamwork. Together with our Code of Conduct, the Keystones form a compass that guides us in our strategic decisions and day-to-day work at both the Group and divisional levels. They lay the foundation for how we want to act towards each other and our customers, suppliers and other stakeholders. As the VBG Group has more than 1 500 employees in 18 countries all over the world, it is important that the Group is permeated by a common, distinct corporate culture.

Focus is as much on sound leadership as on responsible employeeship. The Keystones are also an essential part of our efforts to integrate acquired companies into the Group. The stronger our sense of identity, the more effectively we can integrate new companies and employees.

Read more about what our Keystones mean to us in our day-to-day work to make a difference for our customers and the communities around us.

Overall view

I assume responsibility for contributing to the overall result and endeavour to see the full picture, even those aspects that are outside my direct realm of responsibility.

Business orientation

I work proactively to create strong relationships with coworkers, customers and suppliers. I embrace the opportunities arising from changes in my workplace or in the market.


I work toward clear goals using reliable methods and make decisions based on facts. I strive to advance my skills in pace with the emergence of new expectations from customers and the market.


I contribute to an open work climate where we support each other, share our knowledge and work across disciplines to continuously improve our business.